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Make Your Own E-book!
If you have a newsletter or knowledge you wish to share withothers, you might think about making your own ebook.
First of all, for those who might not know, an ebook iselectronic publication that people can download as one file andlater read, just like a book on their own computer.
There are some standards for making ebooks. I think that two mostpopular types of ebooks are ebooks with an exe extension and witha pdf extension. On the Net I see mostly ebooks made in exeextension (I've, made my ebook with that extension).
Good program for making ebooks is
Web Compiler - http://www.webcompiler.com
Why you should make your own ebook?
First of all, the ebook will represent you as an expert in yourfield. Therefore, people will start to trust what you have to sayto them.
When you promote your ebook you will obtain some importantbenefits. For example, advertising. Now, you could sell ad spacein your ebook, or you could swap links with others. In both casesyou will get a significant benefit.
In the first case you will get some money, in the second case youwill have your advertisment placed on the website or in the ezineof the person you have exchanged with, which will promote yoursite and your ebook to many more.
Also, making an ebook is a useful tool for collecting itemstogether, for example articles you have published in yournewsletter. Then, people who at the time of original publicationhad not been subscribed to your newsletter will have opportunityto read your articles in one handy format.
To sell or not to sell
When you make your ebook you have to decide whether you will sellit or if you will give it away free. When I made my ebook, Idecided not to sell it. Everyone who wants to, can download myebook for free. Although, I don't get any money for my ebook,there are other benefits.
For example if you give out your ebook for free many more peoplewill be able to read it. If they think that they have foundquality info there, it is most likely that they will subscribe toyour newsletters. Also, they could recommend your ebook to theirfriends. It will give you free advertising.
When you make your ebook you can place it on your web site fordownload. I wouldn't suggest you put link on your web site sothat just everyone can download it. The better solution is to youput a form where you will ask your visitors some info inexchange. Less is better.
For example you could ask them to tell you their nameand email address. Then you will know how many people havedownloaded your ebook and collecting their email addresses isvery important so that you can stay in touch with them to offerthem updates, etc.
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com
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