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Are You Using The Four Letter Word?


The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't resist the word FREE!

The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:

Click Here To Download The FREE Demo!

Contact Us For A Price Quotation - It's FREE!

Take The FREE Tour Of The Member's Area

Order Now And Get ***** For FREE!

Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.

By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:

You give yourself a legitimate reason to use the word FREE in your advertising and promotion.

You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

You build your credibility by making your book useful and relevant to your target market.

To get the most out of this great FREE promotional tool, keep these points in mind:

The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.

The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.

Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.

Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.

Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.

So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

Download Brand New Original eBooks for FREE at:

http://www.bizzydays.com

Download The eBook Publishing Success Package at:

http://selfpublishing-ebooks.htm

contact@bizzydays.com


MORE RESOURCES:

eBooks - Google News

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Hachette CEO Proclaims eBooks are a Stupid Product - Good E-Reader (blog)


Good E-Reader (blog)

Hachette CEO Proclaims eBooks are a Stupid Product
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Hachette CEO Arnaud Nourry does not like ebooks. In a recent interview he proclaimed that they are a stupid format and his publishing company does not have the tools or people to innovate and drive digital forward. In a recent interview the CEO said ...

Increases in eBook, audiobook lending - The Steubenville Herald-Star


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A recent news article states that 58 library systems in America each passed the 1 million mark of checking out, or rather lending, eBooks and digital audiobooks in 2017. This milestone confirms the growth of digital lending in the public library world ...

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How to Sideload EPUB eBooks on Microsoft Edge - Good e-Reader - Good E-Reader (blog)


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How to Sideload EPUB eBooks on Microsoft Edge - Good e-Reader
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Microsoft unveiled a fully functional e-book reader system into the Edge browser last year. Since then, they have released a series of development builds to insiders that bring new features to the reading experience. In this video you will learn how to ...

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Goodreads Can Tell You When Ebooks Go on Sale - Lifehacker


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“The Bible's on sale! Finally, I'll find out what everyone's talking about.” (Photo by Jenny Smith). You can get sale alerts for all the books on your Goodreads “want to read” list. Whenever one of them is discounted on Kindle, iBooks, Nook, Google ...

Download Audiobooks, eBooks, and Music, Anytime, Anywhere - Cleveland American


Cleveland American

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During “love your library” month, Cleveland's Jay C. Byers Memorial Library is excited to give you one more reason to “love your library!” The local library is now able to offer its patrons best-selling and classic audiobooks, eBooks, and music ...

How to Annotate Webpages and eBooks in Microsoft Edge - TWCN Tech News (blog)


TWCN Tech News (blog)

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They showed off a major feature that works along with Inking Capabilities of Windows 10. The user can do a lot of task with the browser that feels just natural. This includes a number of annotating techniques with Windows 10 Fall Creators Update ...
Announcing Windows 10 Insider Preview Build 17101 for Fast & Build 17604 for Skip Ahead - Windows Experience ... Windows Blog
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Blackbelt schools encouraged to apply for free eBooks - Demopolis Times


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Demopolis Times
The University of Alabama's School of Library and Information Studies will award over $12,000 in new children's and young adult books to school libraries in the Black Belt region as well as to one school library in an economically deprived area of ...

Scribd brings back its unlimited ebooks and audiobooks ... - The Verge - The Verge


The Verge

Scribd brings back its unlimited ebooks and audiobooks ... - The Verge
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Two years after shifting away from its unlimited subscription model in favor of monthly credits, Scribd has announced that its subscribers will once again be able to access the entirety of its vast library of ebooks and audiobooks. However, here's a ...
Scribd's new unlimited plan for audiobooks and e-books might be an ... TechCrunch
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EU's new anti-geoblocking law doesn't apply to online games, ebooks, and more fun stuff - TNW


TNW

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TNW
“The European Parliament today voted to get rid of one of the major obstacles to the Single Market: unjustified geoblocking when buying online,” said another, after the European Parliament voted by 557 votes to 89, with 33 abstentions, in favor of a ...
October 2017 - European Parliament - Europa EU European Parliament - Europa EU
EU Parliament bans geoblocking, exempts Netflix and other streaming services Deutsche Welle

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