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Cash in on Your Expertise
Even though I've never met you, I know one thing about you. You are an expert.
Don't shake your head and smile that shy, self-deprecating smile. Modesty is not the name of the game here. This is about identifying your expertise, owning it, and parlaying it into money.
How can I be so sure you're an expert? Easy. Everyone is.
Think about it. It's impossible for any of us to go through life without developing a high level of competence in at least one area, and probably more than one. What is yours?
Maybe you cook amazing Mexican food. Maybe you convinced your two-year-old to sleep in his own bed. Maybe you make your own clothes, and could show someone else how to do it, too.
Maybe you recently bought a sound system, but first you spent months comparing products and features. Maybe you can do ten basic repairs on your car, or your bike. Maybe you know everything there is to know about Pink Floyd.
No matter what your area of expertise, there are people out there who want to learn what you already know. And tens of thousands of them are surfing the Internet, right now, looking for you.
Despite early belief that the Internet was going to be all about shopping, recent marketing reports show that most people go online for one reason: information. Information products are the hottest products on the Internet today. Increasingly, this information is delivered in the form of e-books.
All right, I saw you wince. Writing a book takes years, doesn't it? Well, writing the Great American Novel might take a while, but writing an e-book is very different. Electronic books are a form unto themselves, written with a different goal than printed books.
With e-books, the sole objective is to transmit information. Visitors to the Internet want to locate information, get access to it, read it and absorb it - quickly. They don't care about a beautiful cover, or the heft and feel of the paper and binding, or how a book looks on a shelf. They want information, succinctly presented.
An e-book must be only as long as it needs to be, to transmit the information. Many e-books are thirty pages of 16-point type, but each page is packed with the information the reader wants, and nothing else. A good e-book is a quick, enjoyable read.
After you write your e-book, publishing and selling it are much simpler than you may imagine. The Internet marketplace is responding to the demand for information with an array of resources for the e-book publisher.
You can take the text from your word processing program and put it into a PDF file such as Adobe Acrobat, or you can use one of the web-based publishing programs. The whole process can be completed in less than half an hour.
You don't need your own website to sell your e-book. There are a number of sites that, in return for a percentage of the sales price, will display your e-book and allow buyers to pay by credit card and download their purchase immediately. Some of these sites have affiliate programs, so that website owners who believe your book might be of interest to their visitors can also offer it for sale. In those cases, you share a percentage of the sales price with the affiliate.
What you do need is a good sales letter. In fact, I'd suggest that you learn the basics of writing a good sales letter and put as much effort into that as you do into writing the e-book. The sales letter introduces the potential buyer to the book, and is displayed on the sales site.
You can also develop affiliate sellers yourself, by offering your book through websites you identify. For example, if you are an expert golfer, and you've written a book describing your techniques, approach the owner of golf or sports-related sites. Many of these sites offer a newsletter to their visitors, and might want to feature your book in their e-zine.
So there you have it. Identify your area of expertise, spend a week or two putting it down on paper, format it, write your sales letter, and put it up for sale. Then spend five or ten hours each week marketing it. When those monthly checks start rolling in, you might decide to get to work on book number two!
2003 - 2005 (c) Jillian Coleman Wheeler
Jillian Coleman Wheeler is a Grants and Business Consultant. Her website, http://www.GrantMeRich.com, is a resource site for entrepreneurs, grant writers and consultants, and offers online training for grants consultants. She is also author of The New American Land Rush: How to Buy Real Estate with Government Money. For information: http://www.NewAmericanLandRush.com You may reprint this article, if you credit the author and include thisresource box. Please notify the author of publication information: email@example.com
eBooks - Google News
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How eBooks Can Be Very Valuable
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Ebook Marketing: 20 Checklist For eBook Creation
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It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it?You see the thousands of books pitching the next big tip, technique or strategy for making money online.You get a flood of email from guru's who have made it big in the world of internet marketing products, writing ebooks on that topic.
5 Sizzling Tips to Creating a Money Making E-book
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Top Ten Tips To Get Started Writing Your Book - Part 1
You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. 1.
Top Ten eBook Mistakes and How to Correct Them (Part 2)
Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files.
Top Ten eBook Mistakes and How to Correct Them
Did you know that you already have an eBook inside you?And, like your coach, you can earn thousands of dollars each month?Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files.
How to Almost Guarantee Your eBook Market Success
Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
Writing An eBook - The How To Guide
Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free.
Demand for E-books on the Increase
Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format.
E-book Sales - Will Your Cover Close the Sale?
Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool.
How To Bring In Your First $100,000 With Infoproducts
Can you really earn a living creating and marketing ebooks, special reports, courses and other infoproducts?Rather than just try to convince you of that fact, I figuredit's better to go one step further and show you exactly howit's done.Creating your own infoproducts, writing ebooks, building courses or membership sites are often the launch pad for becoming an information entrepreneur spinning off multiplestreams of online income.
Convert Productive Articles to Profitable eBooks
How many articles, reports and discussion papers have you written in your life? If you are like most people, these articles have probably been used very little maybe only once. Why not use the work you've already done and create a new product that can improve both your productivity and your profits.
How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..
As we have all heard time and again (and it's very, very true), writing articles for ezines/newsletters and ebooks is a greatway to increase your exposure, brand your name, establishyourself as a Subject Matter Expert (SME), increase your subscriber/optin base and ultimately, increase that so-longedfor amount of cash in your bank account.For some people writing comes easy, others have gone to school and studied how to write.
3 Steps To Turning OK eBook Sales Into Unbelieveable Results!
Have you noticed that 90% of "How To" information about creatingand marketing your own information-based products online is basic beginner stuff? Yet, every week we hear from those looking for help taking theirbusiness to the next level. It's true, the vast majority of dreamers never earn a cent because they simply don't get started.
Electronic Publishing Explained
An eBook is basically a document in the form of web pages that are put together, using special software, which is released in the form of a file that can be downloaded onto your computer's hard drive. Many people may think it is no different than a web site, but there are important differences.
Little Known Ways To Make More Money With EBooks
There are a myriad of free information products on the internet today, and actually looking to make some more money out of the act of 'giving' them away can be a constant source of much frustration. In conjunction with Johan Mok and Ewen Chia, Geoff Morris has compiled a list of some15 points that should remove some of these frustrations and actually start to make a deal more money foe the site owners.
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