Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

How to Price Your eBook


You've written and compiled an ebook. Now you have todecide how much to charge for it. Finding the rightprice is essential to the success of your product. Ifyou charge too little, people will think it's oflittle value, and they won't purchase it, or even itthey do buy your book, you will have to sell thousandsof copies to get to the point where you can begin tosee a profit. If you price it too high when comparedwith your competition, you will find yourself steadilylowering the price, which will cause you all kinds ofnew problems in the future. For example, if you sellyour ebook at first for $39.99, and later reduce it to$24.95, don't you think the people who bought it for$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of themost critical parts of the marketing process. Thefirst rule of pricing ebooks is to never underprice.Determine the highest price your audience can afford,and then if you find your book isn?t selling, you canalways reduce the price. Before you take that step,make sure you are promoting your book like crazy onthe Internet and on websites. The price should beaimed at bringing in profits, but you should neverforget that price is one of the factors that peopleuse in judging the value of your ebook ? before theybuy it. So always start with the highest price, andthen launch a mega-marketing campaign.

Pricing an ebook is particularly difficult becauseebooks are a fairly new commodity. Since they aredigital, the value of an ebook is as confusing as theunderstanding of what digital actually is to theaverage layperson. This means that we must look atebooks in a different light in order to determinetheir actual worth in this brave, new cyber world.

Let's look at the difference between a book in printand an ebook. A printed book is an object you can holdin your hand, store on your bookshelf, even hand downto the next generation. It is priced on factors suchas paper stock, design and production costs, andmarketing.

But the fact that unites ebooks and print books isthat they are composed of ideas. It is the ideas inthese books that have the ability to change, orpossibly transform, people's lives.

What do you think an idea is worth when evaluatedagainst the cost of paper and ink?

It is the IDEAS that are valuable! That is how youdetermine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods fordetermining the correct price for your ebook. Let'sbegin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution andmaximum exposure. This goal is aimed at drawingcustomers to your business or service, or toestablishing the credibility of your reputation. Ifthis is your main goal, you should aim to keep yourprice on the low side. Some authors have even pricedtheir ebooks at a profit loss to draw a high number ofnew customers. The key is to find a price thatmaximizes your profits and the number of books yousell.

This is an excellent pricing strategy if you arelooking to acquire long-term customers. Long-termcustomers are extremely likely to buy from you againand again ? as long as the first ebook they buy is ofexceptional quality and beneficial to the customer.

However, if your book contains valuable ? and moreimportantly NEW information, references, or techniques? then you should aim to price it on the high end.

After you figure out your goal, you must figure outwhat your audience's need is for your ebook. Forexample, does your book solve a particular problem? Ifit does, and solves it in a way that hasn't beenwritten about in one hundred other ebooks, you will beable to achieve high sales at a high price. If yourbook solves a problem or answers questions in a newand unique way, you should price your book as high asyou can go. You will achieve larger profits this way,but bring in fewer customers. Just make sure thequestion or problem that your book solves is one thatis important and relevant to the majority of yourmarket audience. If your ideas are not commonknowledge, or you are presenting a brand newtechnique, you will be able to sell books at a highprice. Just be prepared for your competition toundercut you on price as soon as they hear about yourbook.

Keep in mind that the above pricing strategy istemporary. Eventually, you will cease to sell books atthis high price. So figure out in advance how long youplan to offer your ebook at this high price, and whenthat time is up, change your pricing strategy.

If you want to see large profits over customer draw,aim for an audience that is looking for easy solutionsto their problems at a low price. If your book isaimed at solving one particular problem rather thangeneral advice, then you can charge more. Start at thehighest price the market will bear to bring in thelargest profits, and plan to discount the book anumber of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebookis to find a single sentence that becomes your sellinghandle. This sentence states what question or problemyour book answers and the benefits your ebook canprovide. Then be sure to use that sentence in everypiece of sales and promotional material, and everytime anyone asks you about your ebook.

Besides promoting your books assiduously online, thereare several other strategies that can help you sellmore books.

One is to give something away for free with your book,such as a valuable bonus item. Or bundle severalebooks under one price, which lowers the price foreach ebook if they were sold separately.

An effective technique for figuring out a price is tosend out a survey to your current customers. If thesecustomers have already bought an ebook from you, askfor their opinion in terms of price. Do this bycreating a sales page for the new book, but don'tinclude a price on that page. Instead, add a number oflinks to survey questions that ask pointed questionsto aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating anumber of duplicate sales pages with different priceson each page. Make sure your sales copy is exactly thesame on every page, and includes your selling-handlesentence. Then figure out for each page the conversionratio between visitors to your site and sales of yourbook. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves aproblem or presents a new technique, your book willbring in both traffic and profits. So be sure to writethat selling-handle sentence that sums up what problemyour book solves and what the benefits of your bookwill be to the customers who purchase it. And thenwatch your market come to you!

Dan Meiyers
info@emarketingbooks.com

Ebook Marketing Revealed
http://www.emarketingbooks.com/ebooksecrets


MORE RESOURCES:

eBooks - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Four RMIT academics dismissed after selling ebooks and tests to students - The Age


The Age

Four RMIT academics dismissed after selling ebooks and tests to students
The Age
Four academics from RMIT University have been dismissed following an e-book scandal in which students were forced to buy their lecturers' books in order to access mandatory tests. The disciplinary action comes after the university's College of Business ...

and more »

Hammond should read up on reasons to scrap the EU's tax on ebooks - The Times


The Times

Hammond should read up on reasons to scrap the EU's tax on ebooks
The Times
Oddly, the EU decided that consumers should pay VAT on ebooks. This short-sighted decision still costs UK readers tens of millions of pounds every year. In recent times ebook sales have levelled off in the UK, though they are increasing overseas, with ...

Ebook: How to create the ultimate customer experience - SmartCompany.com.au


SmartCompany.com.au

Ebook: How to create the ultimate customer experience
SmartCompany.com.au
Running a small business is hard work and often involves juggling day-to-day priorities, which can mean many SME owners don't feel like they have enough time to ponder the bigger picture. That said, investing time into exploring and improving your ...

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends - Hindustan Times


Hindustan Times

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends
Hindustan Times
Indian publishers predicted that over the next few years ebooks would contribute to between 15-20 per cent of their total revenue, tracing the path that publishers had seen internationally. And gradually, the ebooks market did grow. Content became ...

and more »

You can still pick up these two self-help eBooks for free, until tomorrow - Neowin


Neowin

You can still pick up these two self-help eBooks for free, until tomorrow
Neowin
For only the next day, ending November 15th, and thanks to our partners at TradePub we can still offer you these two eBooks listed below valued at $9.25 and $13 respectively. Learn about Creating Passion-Driven Teams. Can passion be taught? Can it be ...

Amazon's Kindle turns 10: have ebooks clicked with you yet? - The Guardian


The Guardian

Amazon's Kindle turns 10: have ebooks clicked with you yet?
The Guardian
According to the American Association of Publishers, ebook sales leapt from $20m in 2006 to $53.5m in 2008, the first full year of the Kindle era, and are now worth about $1bn (£756m) a year. Here in the UK, Nielsen suggests that digital books now make ...

and more »

'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series - The Guardian


The Guardian

'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series
The Guardian
The bestselling American fantasy novelist Maggie Stiefvater is leading a chorus of writers warning readers that if they download pirated ebooks, then authors will not be able to continue writing because they will be unable to make a living. Stiefvater ...

and more »

Help New Hanover County Libraries win money for eBooks and audiobooks - Port City Daily


Port City Daily

Help New Hanover County Libraries win money for eBooks and audiobooks
Port City Daily
WILMINGTON — The New Hanover County Public Library is participating in a Digital Dash contest with OverDrive, a digital reading platform, to encourage people to read free eBooks from the Library. If enough borrowers check out digital materials between ...

Audiobooks and eBooks available - Fremont Tribune


Fremont Tribune

Audiobooks and eBooks available
Fremont Tribune
Currently, Overdrive is found by going to our website http://fremontne.gov/26/Library and selecting KML eLibrary – eReading – eBooks or Audiobooks. You can also download the Overdrive App on your mobile device and sign in with your library card number ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us

© www.DigyCat.com - 2012

home | site map | links