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E-book Sales - Will Your Cover Close the Sale?


Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money.

Believe it or not, people DO judge a book by its cover. If you've got no cover, only words describing the book, you're losing many potential buyers. If you've got an e-book cover with the title and a background cover only, you're losing money.

As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to his desire or fear.

The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can't be achieved unless they have your e-book. The E-book cover will then be an immediate call to action. A call to action that is easily perceived and acted upon.

Creating an e-book cover that acts as described above will:

Lend credibility to your product

Help establish trust with your prospects

Increase perceived value

Make your e-book look like a "real" tangible book that people can see and feel

Whenever you look at your e-book cover, ask yourself these questions:

Does it adequately paint the picture of the desire of your prospect?

Does it calm his fear?

Does it fill his need?

Does it intensely attract your attention?

Don't just settle for minimal returns on your e-book. Applying the concepts discussed here will increase your profits.

Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by stem in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine


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eBooks - Google News

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Four RMIT academics dismissed after selling ebooks and tests to students - The Age


The Age

Four RMIT academics dismissed after selling ebooks and tests to students
The Age
Four academics from RMIT University have been dismissed following an e-book scandal in which students were forced to buy their lecturers' books in order to access mandatory tests. The disciplinary action comes after the university's College of Business ...

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Hammond should read up on reasons to scrap the EU's tax on ebooks - The Times


The Times

Hammond should read up on reasons to scrap the EU's tax on ebooks
The Times
Oddly, the EU decided that consumers should pay VAT on ebooks. This short-sighted decision still costs UK readers tens of millions of pounds every year. In recent times ebook sales have levelled off in the UK, though they are increasing overseas, with ...

Ebook: How to create the ultimate customer experience - SmartCompany.com.au


SmartCompany.com.au

Ebook: How to create the ultimate customer experience
SmartCompany.com.au
Running a small business is hard work and often involves juggling day-to-day priorities, which can mean many SME owners don't feel like they have enough time to ponder the bigger picture. That said, investing time into exploring and improving your ...

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends - Hindustan Times


Hindustan Times

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends
Hindustan Times
Indian publishers predicted that over the next few years ebooks would contribute to between 15-20 per cent of their total revenue, tracing the path that publishers had seen internationally. And gradually, the ebooks market did grow. Content became ...

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You can still pick up these two self-help eBooks for free, until tomorrow - Neowin


Neowin

You can still pick up these two self-help eBooks for free, until tomorrow
Neowin
For only the next day, ending November 15th, and thanks to our partners at TradePub we can still offer you these two eBooks listed below valued at $9.25 and $13 respectively. Learn about Creating Passion-Driven Teams. Can passion be taught? Can it be ...

Amazon's Kindle turns 10: have ebooks clicked with you yet? - The Guardian


The Guardian

Amazon's Kindle turns 10: have ebooks clicked with you yet?
The Guardian
According to the American Association of Publishers, ebook sales leapt from $20m in 2006 to $53.5m in 2008, the first full year of the Kindle era, and are now worth about $1bn (£756m) a year. Here in the UK, Nielsen suggests that digital books now make ...

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'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series - The Guardian


The Guardian

'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series
The Guardian
The bestselling American fantasy novelist Maggie Stiefvater is leading a chorus of writers warning readers that if they download pirated ebooks, then authors will not be able to continue writing because they will be unable to make a living. Stiefvater ...

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Help New Hanover County Libraries win money for eBooks and audiobooks - Port City Daily


Port City Daily

Help New Hanover County Libraries win money for eBooks and audiobooks
Port City Daily
WILMINGTON — The New Hanover County Public Library is participating in a Digital Dash contest with OverDrive, a digital reading platform, to encourage people to read free eBooks from the Library. If enough borrowers check out digital materials between ...

Audiobooks and eBooks available - Fremont Tribune


Fremont Tribune

Audiobooks and eBooks available
Fremont Tribune
Currently, Overdrive is found by going to our website http://fremontne.gov/26/Library and selecting KML eLibrary – eReading – eBooks or Audiobooks. You can also download the Overdrive App on your mobile device and sign in with your library card number ...

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