Let us create a 3d Digital eBook for you! DigyCat.com
Information at What Price? Exploring Fee-based e-Content
In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it. But is it worth the time and energy to do this?
Ebooks are also a way for businesses to make money. But do they sell when it's been proven that people prefer reading printed copy to electronic text? Read on to hear from several experts in the field about what people are willing to pay for and whether or not offering fee-based content is right for your organization.
Too much information!
Considering there are so many free newsletters and information out there, why should readers shell out the dough for these premium newsletters? Reading online is harder on the eyes because of the light emitted from the monitor. People overcome this by printing out the newsletter.
I can't hazard a guess on how many free newsletters are out there. So why would a person pay for a fee-based newsletter? Jenna Glatzer, editor-in-chief of AbsoluteWrite.com, says, "You have to offer something different and better than what the free newsletters are doing. Personally, I wouldn't pay for newsletters that are just for entertainment, but I do have paid subscriptions to a handful of newsletters that are specific to my line of work and appropriate for my level (not beginner). A paid newsletter that has all the same sorts of free-reprint articles that all the other sites have won't work. You must find a corner of the market that no one has claimed yet and be the most reliable source of information on it."
Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, "Content must be king. If you can supply good content that can't be found elsewhere, and it's well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.
"If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me," she says. "About two years ago, I reverted from a print newsletter to a PDF document. It's in the same format, but it's now emailed to customers. My free ezine, The Publicity Hound's Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter."
Charging for ebooks
Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I've seen many ebooks cost more than a paperback, and the content isn't always better quality than print. Yet, they sell.
What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, "What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, 'That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I'd be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it's hard to travel with a pile of paperback books.'"
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so the problem is that if the ebook is priced very low, it won't be worth it for the writer to spend the time writing and promoting the book."
If it is worth it, however, ebooks provide many benefits to those who download them: The readers aren't taxed, don't incur shipping costs and don't need gas money to go to the bookstore. As soon as people buy your ebook, they instantly download it and have it in their "e-hands."
Stewart says, "The biggest justification is that the information is immediate. If a customer wants information NOW, they can get it NOW, and they're often willing to pay the hefty price. My ebook, How to Be a Kick-Butt Publicity Hound, sells for $97. The most I could expect to get for the same book in hardcover is about $25. Another justification for the higher priced ebooks is that live links in the ebooks take visitors directly to Web sites with related content."
E-format versus print format
Research on ebooks indicates people still prefer paper over ebooks. What's the point of pursuing ebooks and fee-based newsletters? Glatzer shares her experience.
"I've written two ebooks and 14 print books, so that shows you where my bread and butter comes from. However, I had my newsletter first. It was thriving, yet I had nothing to sell my readers. I was barely breaking even with advertising costs and often paying hosting fees out of pocket. I'd received so many letters from readers asking for advice about how to do what I had done-make a living writing for magazines-and finally decided to write a book about it. I knew I had a built-in audience among my subscribers. The ebook sold well, but my goal was to take it to print. When a publisher made an offer on it, I took it out of circulation as an e-book and expanded it for the print publisher. That became Make a Real Living as a Freelance Writer, and the print book has far outsold the ebook.
"The second was a niche book for greeting card writers and artists. It contained market info for just that field, so it was such a specialized book that I didn't go after conventional publishers for it. Plus, the time factor was crucial: contact info changes so often that I wanted to get the book out ASAP, and I wanted to be able to update it when needed. I briefly had it out as a print-on-demand book, but I took it off the market as soon as it became dated and just continued selling it as an ebook.
"Since then, I've stuck to conventional publishing and just a few giveaway ebooks for publicity. But I think the market for ebooks is decent if you have a specialized topic and a built-in audience."
Based on Glatzer's experience, when you have a free newsletter, you already have an audience ? unless you try to sell a book on home makeovers to your audience that subscribes to your pets newsletter!
Ebooks have an advantage over print in that their content is up-to-date and piping hot. If something changes, it's quick and easy to modify the ebook and put the new version up for sale. The publishing process for printed books can be a lengthy one.
Time can impact content depending on the topic. Some industries such as sports and history have experienced little or no change in over a decade, while others like technology are moving at megahertz speed.
By the time an author of a book related to software writes it, and the publisher prints it, a new version of the software is available, rendering the brand-new book outdated. However, many users don't upgrade every version, as this stings the cash flow. Often, tips and steps given in books covering earlier versions of software are applicable to the newer version.
Knight suggests selling in both formats (print and ebook); that way all your bases are covered and you reach more channels for the same product.
eContent = lower quality?
M.J. Rose, Wired columnist and author of both print and electronic books, has commented that people thought she wasn't a real author when she published her ebook. For some, ebooks are "bottom-feeders" in the world of publishing. They see such content as lower quality and without prestige.
I have a folder of all the books I've collected through reviewer duties and as free downloads. I haven't read 10 percent of them. However, it could be a different story when you pay for an ebook. Knowing that you bought the book might force you to read it. But then again, I have shelves of printed books that I have yet to read.
Why would I want to buy ebooks and let them rot on my hard drive where I naturally save them after downloading them? Same reason for printed books? I don't think so, because you can see and touch them. It's easier to scan printed pages than to scroll electronic books.
Most of the fee-based newsletters I've seen have a free newsletter distributed by the same people. Organizations use the free newsletter to entice readers into subscribing to the fee-based newsletter. Like Glatzer says, you're establishing credibility with your audience through the free newsletter, and when they see another offering from you, they might jump at it. Glatzer publishes Absolute Write, free Absolute Markets and Absolute Markets Premium Edition newsletters. Free Absolute Markets comes out every other week and the premium edition comes out in between those issues.
Glatzer explains the difference between the free and premium editions. The free markets contains a small sampling, about 10 markets covering mainly magazine-related work plus contest listings or an article in alternating issues. The premium edition has many jobs and lists markets for various types of writing including international markets. It also includes interviews with magazine editors and an in-depth look at a high profile magazine on a monthly basis. She also lists calls for writers from editors who know her and those calls won't be found anywhere else online.
Glatzer decided to offer the fee-based newsletter because there wasn't anything like the Absolute Markets Premium Edition with its 50 pages of markets. She believed that a $15 fee for a yearly subscription more than pays itself if writers land one assignment from the newsletter's resources. Furthermore, it saves the writers' time spent searching for job listings. In determining what to charge, Glatzer and her colleagues researched what publishers charged for similar newsletters in other fields such as casting calls for actors.
In determining how much to charge for her fee-based newsletter, Stewart asked herself, "How much would I be willing to pay?" The Publicity Hound, her eight-paged, bi-monthly, fee-based subscription newsletter costs $9 per issue or $49.95 for a one-year subscription (six issues) and has more single-copy buyers than subscribers.
Selling ebooks and fee-based newsletters
If you decide to sell ebooks and newsletters for a fee, Glatzer recommends getting lots of reviews and interviews for ebooks. For newsletters, she says, "I think you need to establish credibility by offering free samples first. Make it easy for people to subscribe by offering multiple payment options."
Joan Stewart promotes articles in the fee-based newsletter in almost every issue of the free ezine. She also uses auto responder messages for people who buy single copies. About a week after the purchase, they receive a message thanking them for their order and asking if they would like to subscribe. Stewart shares her list of what works and what doesn't work when selling ebooks and fee-based newsletters:
What doesn't work:
Steer clear of joining discussion groups solely for spamming the list about your ebook or newsletters. "It irritates the heck out of people," Glatzer says.
She promotes her fee-based newsletter through advertising in other writing-related ezines and some paid Google ads; she also advertises it in her own free newsletters, and she sponsors writing contests and conferences in exchange for newsletter mentions. Glatzer says, "We do a lot of promotion for the site and all newsletters in general; people subscribe to our free newsletters for a while, so they can determine we're worth the bucks!"
Fee-based newsletters are out there and won't go away soon. Authors churn out ebooks every day in spite of data supporting that people heavily prefer print over electronic versions. Ebooks prices continue to equal or surpass printed books.
Knight ends the discussion. "The best will survive and rise to the top as they always naturally do, while those who don't step up to the plate and innovate like mad will get left in the digital dust." Amen.
Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.
eBooks - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Writing An eBook - The How To Guide
Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free.
Profiting From Writting Your Own Ebook
As you might have heard, the Internet is all about information. Millions of people logon to the Internet each day searching for information.
Make Profits from FREE e-Books
E-books are one of the most beneficial and easiest ways to make mone on line - if you sell them. But how can you make profits from free e-books? This closely-guarded secret of the self-styled guru's has recently become easily achievable by just about anyone with something to say, and certainly by everyone who already has a e-book or other information product to sell.
5 Sizzling Tips to Creating a Money Making E-book
5 Sizzling Tips to Create a Winning E-bookIf you have been looking for a genuine business opportunity on the internet, somewhere along the way, you have heard about creating an e-book. And no doubt, you have read about the thousands of dollars you can make from home publishing.
Look How Easy It Is To Write Your Own eBook
What happens when you stumble across a promising market, idea or topic for an ebook, but don't know how to quickly find out what content you should package to sell?Let's look at a real life example.One of the top selling ebooks under the competitivecategory of Home and Family within Clickbank's marketplaceis this book - http://www.
How to Write Your First Ebook
Writing your first ebook may seem like a daunting task. But like many projects, it won't seem so bad when it's broken down into manageable chunks.
Selling Books and E-Books Online
For many authors the thought of getting professionally published is little more than a dream. That was until the advent of the internet started threatening the very existence of publishers.
For Wannabe eBook Authors - 5 Key Questions
Are YOU ready for the eBook authoring adventure? Do you have what it takes to author an eBook? Is there an eBook author inside of you? Are you not sure whether or not you have what it takes to write that book that's been living inside of you for years? Are you reluctant to start writing your eBook, fearing that you won't complete it?Let's examine your attitudes, skills and knowledge that you bring to the eBook authoring process. Let's look at some key questions you can ask yourself to see if your "readiness" for embarking on this authoring adventure is obvious.
How to Leverage Your Business with a Free eBook
Free has a magical property of attracting even the most well to do in our society. People love to get free stuff.
Ask and Ye Shall Create
How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It's only when we are well into the creation phase that we determine whether or not it will sell.
10 Excuses for NOT Authoring an eBook!
Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______.
Choose the Right Format for Your Ebooks
Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you choose.
How to Almost Guarantee Your eBook Market Success
Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
7 Secrets to Explode your eBook Sales! Part 7
Secret #7: How to create a mountain of sales usingmultiple Royalty Publishers!Aho!Are you making this mistake in your eBook business?You submit your sales page to search engines. Then you submit your eBook to a few eBook directories.
Electronic Books And Magazines Can Be Among Your Cost Effective Servicing Tools
Electronic servicing is, as they say, a "growth industry". With many new electronic products and equipments reaching the market, there is a large demand for electronic repair technicians.
A Brief History of the Book
"The free communication of thought and opinion is one of the most precious rights of man; every citizen may therefore speak, write and print freely."(French National Assembly, 1789)I.
10 Ways To Make Money With eBooks
Ask any internet marketing "guru" and they will tell you the same thing:"Sooner or later you will have to have your own product to sell."The fact is, the easiest product to make and sell is an ebook.
Surefire Way To Find Hot Selling eBook Topics
To become an entrepreneur, you need product ideas.Even more important,YOU NEED PRODUCT IDEAS THAT SELL.
10 Steps to Author 1 eBook
Authoring a book, specifically an eBook (electronic book), is easy, affordable and profitable. Share your expertise and experience with an international on-line community of learners.
eBooks With Reseller Rights Are Your Ticket To Online Success
Starting an Online business today is pretty easy and it doesn't have to cost a fortune, unfortunately being easy to start doesn't guarantee of success. Not to scare you off, but you need to know.
DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us
© www.DigyCat.com - 2012