Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Using Ebooks As A Highly Effective Marketing & Promotional Tool


Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it!

You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type. Ebooks are also immediately obtainable.

You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All that an ebook require is a writer and appropriate software. Figure out your market, write your book, post it on your web site, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook.

You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your web site. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure.

Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives.

By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all.

You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleability of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion.

Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Nancy P Redford shows you how to Take Online Payments for any web site without a costly merchant account. Stay safe on the Internet by getting wise to Online Scamsand Shams. Plus get some of the best business tools and resources for your home-based business here at: http://www.miriadz.com


MORE RESOURCES:

eBooks - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Four RMIT academics dismissed after selling ebooks and tests to students - The Age


The Age

Four RMIT academics dismissed after selling ebooks and tests to students
The Age
Four academics from RMIT University have been dismissed following an e-book scandal in which students were forced to buy their lecturers' books in order to access mandatory tests. The disciplinary action comes after the university's College of Business ...

and more »

Hammond should read up on reasons to scrap the EU's tax on ebooks - The Times


The Times

Hammond should read up on reasons to scrap the EU's tax on ebooks
The Times
Oddly, the EU decided that consumers should pay VAT on ebooks. This short-sighted decision still costs UK readers tens of millions of pounds every year. In recent times ebook sales have levelled off in the UK, though they are increasing overseas, with ...

Ebook: How to create the ultimate customer experience - SmartCompany.com.au


SmartCompany.com.au

Ebook: How to create the ultimate customer experience
SmartCompany.com.au
Running a small business is hard work and often involves juggling day-to-day priorities, which can mean many SME owners don't feel like they have enough time to ponder the bigger picture. That said, investing time into exploring and improving your ...

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends - Hindustan Times


Hindustan Times

10 years of Kindle: What sells - ebooks or physical ones? Tracking the market trends
Hindustan Times
Indian publishers predicted that over the next few years ebooks would contribute to between 15-20 per cent of their total revenue, tracing the path that publishers had seen internationally. And gradually, the ebooks market did grow. Content became ...

and more »

You can still pick up these two self-help eBooks for free, until tomorrow - Neowin


Neowin

You can still pick up these two self-help eBooks for free, until tomorrow
Neowin
For only the next day, ending November 15th, and thanks to our partners at TradePub we can still offer you these two eBooks listed below valued at $9.25 and $13 respectively. Learn about Creating Passion-Driven Teams. Can passion be taught? Can it be ...

Amazon's Kindle turns 10: have ebooks clicked with you yet? - The Guardian


The Guardian

Amazon's Kindle turns 10: have ebooks clicked with you yet?
The Guardian
According to the American Association of Publishers, ebook sales leapt from $20m in 2006 to $53.5m in 2008, the first full year of the Kindle era, and are now worth about $1bn (£756m) a year. Here in the UK, Nielsen suggests that digital books now make ...

and more »

'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series - The Guardian


The Guardian

'We're told to be grateful we even have readers': pirated ebooks threaten the future of book series
The Guardian
The bestselling American fantasy novelist Maggie Stiefvater is leading a chorus of writers warning readers that if they download pirated ebooks, then authors will not be able to continue writing because they will be unable to make a living. Stiefvater ...

and more »

Help New Hanover County Libraries win money for eBooks and audiobooks - Port City Daily


Port City Daily

Help New Hanover County Libraries win money for eBooks and audiobooks
Port City Daily
WILMINGTON — The New Hanover County Public Library is participating in a Digital Dash contest with OverDrive, a digital reading platform, to encourage people to read free eBooks from the Library. If enough borrowers check out digital materials between ...

Audiobooks and eBooks available - Fremont Tribune


Fremont Tribune

Audiobooks and eBooks available
Fremont Tribune
Currently, Overdrive is found by going to our website http://fremontne.gov/26/Library and selecting KML eLibrary – eReading – eBooks or Audiobooks. You can also download the Overdrive App on your mobile device and sign in with your library card number ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us

© www.DigyCat.com - 2012

home | site map | links